I would describe a soulpreneur as someone who makes her/his passion into his online business and thrives while helping others with teaching, what she/he learned along the way.
Entrepreneurship is the hardest challenge, that you will come across in your life. It is the place, where you learn the most about yourself, your fears, your desires and how to push throught your doubts and fears and overcome them. The path of yoga is also a very self realizing path, but the entrepreneurship is in a way more challenging and will grow a lot your trust in yourself!
I come from the fashion design sector and still work for myself as a fashion designer. The jump to mindset and yoga business coach started already 10 years ago, when I was working as a fashiondesigner in Berlin and asked myself: Is this all? Working, sleeping, eating and repeating? I started to read books about spirituality, about buddhism, hinduism, I started to practice regularly Yoga and Mindfulness. At that time there was no hype aroun this, like now.
As a very creative soul I kinda life for the chaos, but the day I decided to buy a (very beautiful) calender and colorful mini post-its and when I discovered the joy of organisation, my online business was kind of born. Before I was studing and learning all about online marketing strategies, social media strategies, email marketing strategies etc… But if you don´t do it, all the knowledge is not worth a penny.
One of the hardest tasks of becoming your own CEO for me was to finally show up as the CEO, that my brand and business deserved. Once overcome the procrastination downward spiral and figured out my own strategy how to thrive and not give a damn about what others my think and actually do, everytime I showed up for myself, it went more fun and less hard!
If you think, you just have to set up a beautiful website, landingpage or instagram account and people will fall with the door into your house to buy all kinds of things from you, I wish you good luck in this online marketing jungle. Setting up your profiles for success is one thing, but then actually creating and setting up your online marketing strategy and creating content, therefore that actually attracts your ideal client, is another one.
A more exciting and more satisfing feeling in the online world doesnt excist, when you think about your first clients having their success moments and they actually raving about your service or product. This is, what we are working online for, right?
Even better, when you get your first really really good reviews in a video or written form. This is online gold worth in our business so we can actually prove, that our service or product is worth the $€
What I really need between launching times and working day after day weeks long without breaks on the computer: offline retreats. Sometimes I organise them for myself at home (during covid happend a lot) or I go and spoil myself on amazing retreats. This is a really nice time to relax, let go of tensions, refill yourself for your work and connect with interesting people.
From fashion designer and stylist, to yoga teacher, longterm traveler and out of the box thinker. I spent the last years in marketing my own yoga business and thought: If I only could help other yoga teachers to thrive in their business! And here we are now!
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Personal Spiritual Empowerment by Tosca Elisabeth Peric